Harley-Davidson To Discard Sportbike Brand MV Agusta
Harley Davidson to sell off MV Agusta
MV AGUSTA was born during the postwar reconstruction period. Founded in the 1945, it actually initially produced and commercialized the first fifty units in 1946 riding the wave of an era that will mark the conquest of individual mobility.
To give an image and value to its production, MV AGUSTA launched its challenge in competition terrain, adopting a philosophy which soon became also a commercial slogan: “Racing experience at the service of mass production.” Three years after the birth of the World Championship, S. Sandford conquered (1952) the Title in the 125 category and, in parallel, marked the beginning of an era characterized by the crushing domination of MV AGUSTA motorcycles. For over 20 years, the red and silver fairings identified motorcycles capable of making a legend of all those who were privileged enough to grasp its handlebars. Amongst these apart from Giacomo Agostini, whom alone conquered 14 of the 37 World Titles, the passionate fans were enthusiastic about the exploits by Surtess, Hocking, Hailwood, Read, Ubbiali and Provini, all riders that contributed with their results to the record of 270 Gran Prix wins by MV AGUSTA. During this unforgettable competitive period, the most indelible wins were those conquered in the top class, the 500.
Dressed in red and silver, these invincible “record machines” took the hearts of all fans sensitive to the esoteric charm of the inline four cylinder. An engine endowed with an extraordinary force largely underlined by the four megaphone-like exhausts, responsible for an unforgettable and terrifying roar. Distinguishing features that could not remain an exclusive heritage of the fortunate witnesses of that unforgettable era, needed to testify also in the future. Beginning late in 1999, the first MV Agusta models arrived in the United States and were met with overwhelming approval from both the industry press and the public. Since that time, the MV Agusta line has expanded from the original F4 Serie d’ Oro, and the F4-S, to include four new models.
In the summer of 2008 the Harley-Davidson company purchased MV Agusta by absorbing over 200 million Euros of debt the company had on the books. H-D ended up with about 85% of the company leaving about 15% in the hands of the Italian company’s president, Claudio Castiglioni.
During the spring of 2009, famed investor Warren Buffett and his Berkshire Hathaway company invested $300,000,000 into Harley Davidson. Those funds were matched by Davis Selected Advisers giving Harley six hundred million dollars and the ability to fund individual buyers’ purchases of their H-D brands.
Just as the US Governments bail out of Detroit has had little effect on consumers willing to spend money they just don’t have, the investment into Harley Davidson has not helped the sales of it’s MV Agusta brand.
So once again, the Italian sport bike manufacture is up on the for sale block. Let’s just hope the icon can remain intact.
For photos of vintage and modern MV Agusta MV Agusta motorcycles, please visit MotoZania MotoZania.
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