Sell Restaurant -Steps To Selling A Restaurant
Selling a business, especially a restaurant is not as easy as it seems and most people find it difficult not knowing how to go about it. The end result is targeting unprofessional people who just waste time and the ‘real buyers’ are nowhere to be seen.
The crucial aspect of selling a restaurant is effective advertising.
Many sellers think that the ‘tease strategy’ of providing less information gets people to call or show interest, whereas buyers are more apt to call if more information is given about the restaurant for sale.
Here are some quick tips that will stand the seller in good stead:
Pricing – The price point is important and pricing the restaurant reasonably is important. Underpricing is as dangerous as overpricing. High pricing will keep the restaurant longer in the market and this is not good as there would be speculation among people as to the reason why the restaurant is not selling.
Maintenance – Buyers usually look at the reason the seller is selling the restaurant and it does not help any to see that the restaurant has not been maintained properly. Taking care that every corner of the restaurant is in perfect shape helps in making a quick sale by making the buyer comfortable.
Information – Keeping all the information regarding the restaurant ready for the buyer is the way to go. All the papers related to the restaurant, right from the time the restaurant was started, including the leases if any, profit and loss statements, and any other documentation should be filed neatly for the buyer to see. The more convenient things are for the buyer, the easier it gets to sell a restaurant. Make sure to get a Non-disclosure agreement from the buyer before revealing confidential information.
Purchase agreement – A draft of the purchase agreement should be kept ready in case of an immediate sale, to avoid last minute confusion. This can be modified once the sale is confirmed.
Advertising – Advertising a restaurant for sale needs serious planning and getting it to the right people. Having a wide range of buyers will increase the prospect of making a deserving sale. Along with the newspaper advertisement, it may be advertised online too. Advertising should continue until the final check comes in hand.
Understanding the buyer – There may be many unqualified people showing interest in buying the restaurant, but most of them may not be serious about buying it. To keep such people from getting their hands on all the information, it is important to study the buyer and assess his financial background and business interests. These seemingly small but important steps help you find the right buyer.
Transfer – If the restaurant is a leased premises, the first thing to do even before advertising is to check with the lessor if the restaurant lease can be transferred to the new buyer. It may be required to sign a new lease before selling the restaurant.
Agreements – Everything related to the restaurant sale and terms should be in writing. When selling a restaurant, it is advisable to consult experts in the area and draft an agreement that states all the conditions for the sale, which is then signed by both the parties, to avoid any problems in the future, such as lawsuits.
Initial deposit – Upon reaching an agreement with the buyer, it is a good practice to take an initial deposit of some kind or use an escrow service to hold the deposit until everything is finalized.
Armed with this information and proper advertising, the success rate of selling the restaurant faster is very high. Before deciding on selling a restaurant, consulting with professionals is extremely important to get a fair idea on all the security agreements and notes that need to be prepared.
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Tax: Are You Paying It TWICE ?
This article would prove beneficial for people or websites based countries other than UNITED STATES OF AMERICA and doing businesses with websites or companies in the UNITED STATES OF AMERICA. This is specific to businesses from US to other countries. For businesses originating from other countries see International Tax Laws for that country.
For further and more accurate information always consult the site www.irs.gov
Whichever country you are coming from, the term business is always related to tax. It is your financial obligation that MUST be taken into account and paid.
Online Business is no different. The way online business differs form other businesses is that it is the easiest way to cross international borders and bring into effect the international tax laws.
You may receive the payments by Checks, Bank Transfers, PayPal or whatever. All the income must be estimated and tax should be calculated and paid. If you are unsure consult your Tax Agent. He would be able to guide you better.
Online business is mostly generated from UNITED STATES OF AMERICA as all the good sites that provide good returns are based in UNITED STATES OF AMERICA. has opened its gates for people from all around the world (with exception of some countries) to conduct business from these online firms. According to the U.S. government’s rule all income or business generated from U.S. Businesses or income related to U.S. Businesses or Companies should pay tax in the US. The companies in the US are advised to hold tax from you or not to make nay
Does that mean you pay the Income Tax TWICE? Once to the US Government and once again when you do your local taxes. The answer in “NO”.
The good news is that US has got international rules for dealing with Tax issues arising in these sorts of situations. To get around it you need to fill in the APPLICABLE W-8 series of forms like W-8BEN, W-8ECI, W-8EXP, and W-8IMY and give it the company whom you are doing business.
A further note Google AdSense is a bit different. It takes care to see your country of origin and advises you accordingly. You DO need to pay tax in UNITED STATES OF AMERICA. if you have people, services and equipment based in the UNITED STATES OF AMERICA. Having only a hosting service is not considered as owing equipment in UNITED STATES OF AMERICA.
More information can be obtained from the following publications:
These are some of the links to that give further information on these issues. If you do not understand the technical tax jargon, consult your tax agent or tax consultant.
0506 Inst W-8 (PDF) Instructions for the Requester of Forms W-8BEN, W-8ECI, W-8EXP, and W-8IMY (35.9K) PDF
0206 Form W-8BEN (PDF) Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding (66.8K) PDF
0206 Inst W-8BEN (PDF) Instructions (43.8K) PDF
0206 Form W-8ECI (PDF) Certificate of Foreign Person’s Claim for Exemption From Withholding on Income Effectively Connected With the Conduct of a Trade or Business in the United States (56.6K) PDF
0206 Inst W-8ECI (PDF) Instructions (32K) PDF
0206 Form W-8EXP (PDF) Certificate of Foreign Government or Other Foreign Organization forUnited States Tax Withholding (59.6K) PDF
0206 Inst W-8EXP (PDF) Instructions (37.5K) PDF
0206 Form W-8IMY (PDF) Certificate of Foreign Intermediary, Foreign Partnership, or Certain U.S. Branches for United States Tax Withholding (65.6K) PDF
0206 Inst W-8IMY (PDF) Instructions (44.4K) PDF
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Useful Tips About Steam Cleaner
THE PURE POWER OF STEAM PRESSURE WASHERS
Pressure washers provide users with intense pressure levels and flow rates to handle even the most challenging industrial and commercial cleaning tasks. Pressure washers can be purchased in cold water, hot water, steam, and triple function configurations. Hot water pressure washing equipment provides a higher degree of cleaning power, but still lacks the power afforded by steam. In fact, steam pressure washers are the most powerful on the market. They combine the extreme power of super-high temperature steam with high pressure levels and flow rates for the most effective cleaning capabilities available.
At up to 330°F, steam pressure washers dissolve substances while blasting them off surfaces, effectively speeding up the pressure washing process immensely. Permanent pressure washers, like stationary units, may be installed in commercial and industrial settings that experience an abundance of pressure washing applications in a relatively close proximity.
Powered by electric engines, stationary pressure washers can achieve high pressure levels, high temperatures, and high flow rates while producing no exhaust. Additionally, though an electric engine may restrict mobility for pressure washers designed for exterior applications, industrial facilities requiring the permanent addition of a stationary unit should have no problem locating the unit in close proximity to an electrical outlet.
The use of pressure washers with metal surface pre-treatment capabilities will allow users to actually prevent rust and corrosion and prepare surfaces for the application of powder coating or paint primer and paint. Multiple-user functionality is yet another option, available on many pressure washers, that extends the pressure washing capabilities by allowing for use by more than one user at a time.
In light of the various options available, one thing is for sure – pressure washers are the right choice for handling the most heavy-duty commercial and industrial cleaning applications.
PANASONIC VACUUM CLEANER – DIRT DOESN’T STAND A CHANCE
Panasonic makes several different vacuum cleaners including upright vacuum cleaners and canister vacuum cleaners. In addition, Panasonic makes hand-held vacuum cleaners for quick pick ups.
Panasonic canister vacuum cleaners come both with bags and without. Canister vacuum cleaners have a large canister on wheels that can be transferred easily from room to room while you are vacuuming the carpeting.
The bag less canister vacuum cleaner, although large, is easy to use. Canister vacuum cleaners generally offer more power for those who want deep cleaning when vacuuming carpeting. The bag less canister vacuum cleaner by Panasonic is a pleasure to use and works very quickly. In addition to making many different excellent canister vacuum cleaners, Panasonic also makes several, high quality upright vacuum cleaners. Upright vacuum cleaners are easy to use as well as store. Panasonic upright vacuum cleaners will get your carpet cleaned in record time. These vacuum cleaners are available with bags and as a “turbo” system. Although it is not recommended that you use regular vacuum cleaner on wood floors as the bristles can scratch wood surfaces, Panasonic has several attachments available for their canister and upright vacuum cleaners that make wood floor cleaning a breeze. Using the floor attachments found on Panasonic vacuum cleaners can make eliminate the need for a broom. No matter what your needs, there is a Panasonic vacuum cleaner designed to help you with house or office cleaning. Panasonic has the ideal vacuum cleaner to suit all needs.
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Selling Musical Instruments Can Be A Challenge
“The old business model for selling musical instruments is being shattered, thanks in large part to the Internet and the large retail chains.
As a former musician before I got into this field, I understand that the selling musical instruments it was about selling expensive things to people who have no money. The opening of many online stores selling musical instruments is good news to music lovers and has changed my view.
Here are a few examples of online stores selling musical instruments:-
Music, formerly known as Brasswind and Percussion Trading is currently one of the popular stores that retails musical scores, instruments and accessories to wind bands ranging from primary schools to professional ones.
Alamo Music Center, a store selling musical instruments, is the site for viewing custom-made instruments of Marclay’s design: a drum set that has been altered with cymbals and drums positioned at heights corresponding to their tonal qualities and a customized 12-foot long accordion.
A good music instrument store will offer deals on the hottest music gear. Music123 is one such store that has a wide selection of musical instruments and musical equipment.
Craft Central, is a site that contains information about musical instruments and other related products. Products include wind instruments, keyboard instruments, musical accessories, amplifiers, cases, DJ equipment, guitars, electric guitars, microphones, percussion instruments such as drums, snare drums, string instruments and much more. Over 25 different manufacturers among these products. The site has over 700 different products currently available.
Instead of selling musical instruments for someone else, you might consider selling them as a business owner.
You will find that there are good profit margins selling musical instruments and you would be making money selling something you know and love.
Retailing musical instruments can be a great business venture for the musically inclined entrepreneur who’s seeking a way to capitalize on their skills and interests. To be successful in a musical instrument business, you will need to do your research on the following – competitors, wholesale suppliers and distributors, business location, source of funding, product delivery methods, business policies such as refunds, warranties …just to name a few.
Location and exposure is important when setting up this specialty type retail store. However, for the financially challenged entrepreneur, the business could begin on a part-time basis from home; as a joint venture with a like-minded retailer, such as a CD shop; or online.
In addition to selling musical instruments, you can increase revenues and profits by providing instrument repairs, classes, rentals, and sales of related products such as sheet music. Also, be sure to establish relationships with schools, music teachers, associations and clubs in the community. This can be a fantastic way to promote your business, products and services quickly as word-of-mouth advertising and referrals really work.
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Business + Fun = Great Lifestyle
Every business should have a little fun scattered throughout the company. Enjoy your successes and learn to deal with your failures. Loosen up and start smiling… laugh a little… and the world will laugh with you. And if laughter is too big a step, smiling works perfectly – it cost nothing to give and when you do, you usually receive it back; Now that’s what I call a win/win situation!
Be silly occasionally, socialise in your industry, stay away from miserable people and learn to pace yourself. Stop doing any work you hate and outsource it. If you can avoid it, do not hire people that do not know how to have fun. If you already have members of staff that bring other people down, see if there is a legal way to let them go gradually!
Customers are the cornerstone of every business and they need some laughter in their lives. When your customers call you, sound happy to hear their voice. They might just call you more often. If you can find a way of making their lives just a little more pleasurable, they are much more likely to remember you when placing the next order.
If your employees have fun working for you they are more likely to be committed to your business goals. Encourage your staff to achieve more by making their working life energising and more exciting. Plan something unexpected, give little gifts and organise a day out. It doesn’t have to be during working hours…
People can sense the mood their boss is in. If you are not having fun running your business, how can you expect your customers and staff to feel motivated? If your business bores you… sell it!
Some people believe that they are not allowed to have fun when they are working. Times have changed and some business owners now work almost every single waking hour, 6 days a week! When are you ever going to have time to have some fun if you are working all the time?
Did you know: It takes 7 muscles to smile and 14 muscles to frown?
I used to work for a company in Dundee many years ago. They spent quality time organising events for their members of staff. They inspired me to work harder knowing that the company did care for my welfare.
This business was inspirational in the way they used fun and games to allow us employees to see a different side of management. It was great being able to beat my boss in a fun environment playing amusing games!
A few words of warning; watch how you handle young, immature members of staff as they might not be able to handle some fun and keep on working at the same time. Also avoid alcohol and gambling as a means of adding some fun in business. Going down this route could potentially create more problems than the fun it serves to bring!
Work hard and play hard… add a little fun… and enjoy the rat race!
Written by Ricco Richardson
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Things That Students Should Know About Time Management
Students in different schools are faced with challenges. They are faced with challenges that test their potential and capabilities to the maximum.
In order for the students to face all these challenges, they must acquire the skills needed that will make things easier for them. These will ensure that they do not succumb to defeat once the going gets tough. One of the most important skills they should learn is time management.
Proper time management is the ability to manage time successfully. It includes prioritization, scheduling and setting of goals, organization and utilization of things available, avoidance, decision making, knowledge and many others. Time management is quite hard to do because it entails proper preparations and adjustment.
Effective and proper time management of students offers and provides benefits. The following are some of the benefits they can get from time management.
• Students practicing effective and proper time management can get more of quality time. There are things that students set aside as unimportant in order to make the most of their time. But they do not know that these are vital things. Take eating, for example.
Eating is a significant part of everyone. People need to eat properly and on time to maintain their strength. It is part of the total time spending. With effective and proper time management, you can learn how to organize your time effectively so that you get to enjoy your meals in their proper time.
• Not setting tasks for later. The undone things that you think you should be doing or should have done gives you burden because of the subconscious guilt. Incorporating proper and effective time management teaches you overcome procrastination and it also teaches you how to prioritize things.
You will feel more confident when you know that there are no unfinished task burdening you while you are doing other things. You can work better and achieve more once your conscience is clear of worries.
• Students with effective and proper time management have less frustrations. Effective planning and organization techniques are aspects of time management. This will ensure that you will not face anymore frustrating situations. Overcoming frustration makes it easier to release the full power of creativity and productivity of a person.
• Time management increases your energy level. Many of your undone things circulates in your mind. The tendency is for you to think about them when you could have been doing your other tasks. Proper and effective time management teaches you how to be organized and how to unclutter your mind from the energy drains of unhandled things or the so- called ‘unfinished businesses’. With this, you can have and experience a higher energy level that you have never experienced.
• With effective and proper time management, you can get a sense of achievement and piece of mind. If you are not sure if where you are going, you will feel anxiety and dissatisfactions. One aspect of effective and proper time management is setting goals smartly. This technique teaches and helps you realize where you are going and to see the optimal path that you want. And these gives you piece of mind and sense of achievement.
Before you can feel the benefits of effective and proper time management, you should practice effective and proper time management first. The following are some of the things that should be done in time management.
1. Set your goals. You should determine exactly the things that you really want to accomplish. Set goals that achievable and realistic.
2. Know when you are most productive. Knowing the time you are most productive attacks you to do more things and exert more effort.
3. Avoid procrastination. Make use of your time wisely and effectively. Remember the saying ‘time is gold’.
4. Know how to organize. Knowledge on proper organization help you achieve and attain the goals you have set in a timely manner.
5. Know how to prioritize. Prioritization of things is very important. It is the key to effective time management.
Students’ dedication in practicing time management is also important. Without dedication, all their time management skills will result to nothing. It is as if they never had them in the first place.
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Other People`s Products Can Make You Rich
Although there are advantages to selling your own proprietary products and services, there are also drawbacks. For example, the time and investment required to produce your own book, invention, or other product could mean a long delay in receiving profits and cashflow essential to your business survival.
For this reason, you may decide to sell other people`s products and services, either exclusively, or to complement your own product line.
You could stock an entire retail store with products, buy a franchise or other business, or obtain a distributorship or dealership. However, this could require a substantial financial investment.
Here, then, are just a few, low-cost ways to profit from selling other people`s products and services.
1. Commission Sales
Act as a sales representative or agent of a company and sell their products or services for a percentage commission of the sales price.
Many companies on the Internet offer associate or affiliate programs that you can join to earn commissions selling their products and services. Sometimes you can even make money from the efforts of other affiliates who sign up through your website.
Thus, without having a product of their own, some persons are earning their sole but substantial income from affiliate programs.
2. Consignment Sales
You can take other people`s products on a consignment basis, making your commission when you sell the item. Many second-hand shops, arts and crafts stores, and other retailers operate this way.
You can also sell products of others through Internet auction sites such as eBay or Yahoo! Auctions.
3. Drop Shipping
You could buy inventory wholesale and try to sell it retail, but what if it doesn`t sell? Even if you do sell, do you really want all that money tied up in stock? For these reasons, many businesses use drop shipping as a method of doing business.
Whether from your home, retail store, directly from your website or through an online auction, you can arrange to sell an item before you purchase it. That way you have nothing invested in inventory and won`t get stuck with stock that won`t sell.
For example, let`s assume that you have just sold a product to a customer for $100.00 plus shipping charges of $15.00. Having received the customer`s payment, you now need to e-mail or fax your order to your drop ship supplier. You will need to pay your supplier your cost of $50.00 plus $15.00 shipping, leaving you a $50.00 gross profit. Your supplier will now ship the product to your customer.
4. Finders` Fees
Did you know that you can earn fees simply by introducing buyers and sellers?
For example, a mining company may need to buy certain hard-to-obtain equipment for their operations. You could negotiate a percentage finder`s fee for finding this equipment for them.
Conversely, you could also obtain a finder`s fee from a company that is trying to sell off their excess machinery but is having difficulty finding a buyer.
5. Joint Ventures
Joint venture arrangements can be profitable. As an example, you could arrange to feature someone else`s product in your e-zine or newsletter in return for a commission, even if they don`t presently have an affiliate program.
The above list of low-cost ways to make a profit from other people`s products and services is by no means exhaustive. However, it certainly illustrates that, with some effort, other people`s products could make you rich.
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Going Public: The Process For Small And Mid-size Companies To Go Public.
It’s the dream of every person who starts a business to some day see it trading in one of the stock exchanges even after they are no longer associated with the company. The first step (#1) is simple since most small company are already incorporated and have a board of directors, so we will start with #2.
Step. #2. Engage a consultant but not before doing a background check. This is a must because the consultant who is supposed to be working for you may be the very person to destroy your dream.
Simply type the consultants name in Google and if nothing comes up, try the brokerage firm they were last associated with, to find out if they have been disciplined, or convicted of some crime by the Securities and Exchange Commission or some other regulatory body.
Many individuals when barred from participating in any securities transaction or from acting as consultants still do so in a stealth manner. Hoping that you will be impressed with their sales pitch and not bother looking into their background.
The reason most consultants do not have websites is because they do not want the regulators to find out that they are involved in stock market related activities.
Step. #3. If you are not using a securities attorney, ask the consultant to recommend a good one, he will probably know several. A good attorney is critical since you want him to know the process and has done this many times before.
Step. # 4. Have an audit done, this a requirement and must be done prior to any filing with the Securities and Exchange Commission. The CEO needs to take an active part in the auditing process since under the new corporate governance laws the he must affirmed the final audited financials as being accurate.
Step. #5. The officers and directors of the company must decide what method they are going to use to achieve their goal of becoming a public company. This can be accomplish through a reverse merger and by doing a Regulation D (504) offering.
A reverse merger is accomplished by the purchase of, and reverse merger into an existing public shell company. This is inexpensive compared with the conventional initial public offering (IPO), this is also a simplified fast track method by which a private company can become a public company.
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Regulation D (504) offering: Under the Securities Act of 1933 any offer to sell securities must either be registered with the SEC or meet an exemption. Regulation D provides three exemptions from the registration requirements, allowing smaller companies to offer and sell their securities without having to register the securities with the SEC.
While companies using a Regulation D exemption do not have to register their securities and usually do not have to file reports with the SEC, they must file what is known as a “Form D” after they first sell their securities.
This offering is not exempt from State securities filing requirements. With an regulation D (504) offering you are permitted to raise up to a million dollars within a year but there is no minimum amount and in order to go public you must sell to minimum of 35-40 investors at least a round lot (100 shares) each.
This offering is not exempt from the securities Act of 1933 anti fraud provision. (No securities are exempt from this provision).
Step # 6. Have a broker dealer file a form 15c211. Again your consultant will introduce you to a broker who will file the 15c211 and be a market maker in the securities of the company.
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More About Franchise
Many people have been considering owning and managing their own business. Getting into business is their way of achieving their financial goals and needs. Some are also considering getting into the franchising field.
What is franchising? It is the method of entering a franchise agreement wherein two parties agree to do business with contractual provisions. The setting would be, one party has an idea of the business while the second party will do the business of the other party and pay for its name and reputation.
Many prefer franchising than setting up their own name. That is because they do benefit from it. One benefit it provides is the speed of expansion that one may get once he has entered the franchising world. There is already a brand image since the company will have one common system that will be followed.
Franchisees may also enjoy from discounts on the supplies and raw materials needed in operating the business. Franchise networks buy in bulk, which makes more room for greater discounts among franchisees. Therefore, if the supplies and raw material are cheaper it will be easier to compete with other establishments.
There is also a greater opportunity for a higher profit. The return of investment is higher since the return of revenue will be lower. This means that the percentage of pure profit is higher.
Franchisees that are within the network are able to offer knowledge that has been learned based on their experiences in the field. This is a knowledge that is not learned in business schools. Getting connected with experienced franchisees can also help in expanding the business overseas where there are greater opportunities.
Here are some tips to consider when getting into the franchising business.
1. Franchising as a business is a different kind of business opportunity. It is only recommended that a person ask questions first before entering franchising. It is also advised to attend workshops and seminars before entering it. The person should gather enough information regarding the business he would like to franchise.
2. Seek some advice. When in workshops and seminars, the person should grab the opportunity to seek advice from those who have enough experience with franchising. Seminars are a good way to connect with many franchisees and they can help a lot in giving advices that is based on their experiences.
3. A person that is considering the franchise business should also beware of scams. People who enter this field should be aware of the pitfalls and challenges that may be encountered in the process. There may be many offers for franchise once they have learned that the person is interested in it. However, he should be careful enough in choosing which business to franchise. A research on the stabilty of a certain company is recommended. He can also try a background check of the person offering the deal.
4. The person should be able to learn lessons from past decisions made in this field. Lessons learned might not be from him but from others who have encountered wrong decisions. One major lesson that has been learned by franchisees is that big companies and brand names offer limited and flexible negotiations in the franchise system.
When entering into the franchise business, there will be a lot of opportunities for greater profit. However, one should also be prepared on the challenges that may be encountered. It is important that one is dedicated and prepared in order for the franchise business to be successful.
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Must-Do’s For The Holiday Selling Season – How To Cash In On The Busiest Retail Season Of The Year
The holidays are a great time to be a retailer—60% of all retail sales are made during the holiday season. Millions of new online shoppers make their first internet purchases during this season, and their experience there can either erase their hesitancies about online shopping, or reinforce them. This gives you, as an eBiz owner, an opportunity to create loyal customers and generate repeat business.
That’s why you need to be ready when the holidays roll around—don’t get taken by surprise. Most people think the shopping season starts right after Thanksgiving. But Lisa Suttora of http://WhatDoISell.com says, “Holiday shoppers actually come online right about mid-August, when back-to-school-shopping tapers off, and they stay online until the end of January [when] they’ve spent all the extra holiday money.” The best way for you to cash in on the holiday buying season is to be prepared well in advance.
How to Prepare for the Holiday Season:
1. Get your inventory listed early. You don’t want to spend the holidays playing catch-up, so have your goods ready to go.
• Take stock of your inventory. Get it organized, and determine what needs to be listed.
• Systematize your operation. Don’t try to go through the entire listing process with each individual item. First, photograph all your items. Then upload and edit all your photos. Then write all your listings, and compile all your descriptions. By streamlining your processes this way, you’ll save a great deal of time.
2. Have a shipping game plan. The number one concern of holiday buyers is whether their purchases will make it on time, so timely shipping is crucial.
• Stock up on shipping materials prior to the holiday selling season. You can even order your shipping supplies online at http://USPS.com.
• Prepackage your products, whenever possible. This way you can just print a label off and be ready to go.
• You can, in most cases, arrange to have the post office pick up your packages at no charge, rather than standing in line for hours.
3.Customize according to your buyers’ needs.
• Offer gift wrapping and gift-recipient delivery. Customers value their time, especially around the holidays, and they’ll pay extra for the service and convenience.
• Provide them with multiple shipping options. By offering overnight and express delivery, you can make sales all the way to December 24 that your competitors who only offer priority mail will miss.
• Create unique gift packages. For example, put a Curious George stuffed toy with a Curious George book and movie and wrap them together in Curious George paper. Says Suttora, “What you’re doing is… pre-shopping for your customers.”
Customer Service is King
If your customers have a good holiday experience with you, they’ll most likely come again. Be in constant communication with them—you’re letting them know you’re on top of things. Always let them know their tracking numbers and order status. Respond immediately to their emails—not 24 hours later. When the sale is over, send them a thank you note—you’re reminding them you’re there and giving yourself a chance to promote your new products. Follow up on your sales—by building consumer confidence, you’ll produce repeat business throughout the rest of the year.
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