Boost Blog Traffic with Social Media Buttons
Each blogger wants to reach a larger audience with their blog, regardless of how many readers they currently have. Social media sites present one of the best opportunities for bloggers to expand their reach.
There are many different ways you can market your website with social media (content development, joining groups for exchanging votes, etc.) but one that has been proven to work when used properly is placing social media icons and voting buttons on your blog.
By placing a voting button on your site you are encouraging visitors to vote for you (think of it as a friendly reminder) and you’re making it quick and easy for them to vote. Simply reminding visitors that they can vote for you will help to increase the number of votes that you get.
Things You Don’t Want to Do with Social Media Voting Buttons
The first thing to know about voting buttons is that you don’t want to overdo it. Because they can be very effective, some bloggers decide to include an icon/button for every social media site known to man.
This is a bad approach to take. Too many icons and buttons will leave you with a very cluttered blog that isn’t easily readable, and it will be distracting to readers. Additionally, this approach tends to result in votes that are spread out over a large number of social media sites, which will usually produce poor results.
For example, lets say you are using 20 different voting buttons on your blog and each one gets one vote from a reader. This isn’t enough to get any kind of traffic to your site. But if you were to use two different voting buttons and get ten votes with each, you may be able to get some traffic from that.
With an approach that users fewer voting buttons you will be showing visitors exactly where you would like them to vote for you. This way you have more control over where you get the votes and your readers are less likely to be confused.
Ways to Use Social Media Icons
Use only a few buttons/icons that are carefully chosen (ideal number would be 1 ” 3). You want to choose social media sites that fit well with your target audience and have potential to send traffic.
For the best results, don’t focus only on larger social media sites like Digg and Reddit. These sites are often dominated by major websites and blogs that already have a huge audience. Don’t ignore smaller but more targeted niche-specific sites. They may not send as much traffic, but it will be far easier.
Some blogs will have audience that consist largely of people that do not use social media. If this is the case for you, consider using your blog to inform your readers about a particular social media site, how they can use it, and how they can vote for you.
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